Benefits Of Responsive Website Design

The number of people who are using smart phones, tablets and other smart devices worldwide to surf the web is growing at an extremely fast rate. Well, it is not really surprising at all since it provides comfort and convenience while being cost effective at the same time. The use of these mobile devices are closing the digital gap between the poor and the rich as well as rural dwellers and urban.

All businesses and organizations are actually duty bound in creating a site that is mobile friendly in an effort to reach the mobile users they need. One way to do this is to have responsive designs to different screen sizes of the devices used by people.

Responsive Web Design or simply as RWD is a technique being used in web designing to be able to make it possible for websites to respond to orientation, screen size and the platform of device that the user is viewing with. Responsive designs are actually the single most significant factor that has changed user’s browsing behaviors in the past few years. The good thing about these websites is that, they can change easily from one device to another. To give you an example, if the user switches from a tablet device to a mobile phone, the website adapts automatically and fits to the size of the screen dynamically at the same time. Without delving into technicalities that are involved in website design, following are some benefits that businesses can reap from RWD.

Number 1. User friendly – the great thing about responsive websites is that, they’re fluid and liquid which makes content to change across various devices and screen resolutions. It has foreground images that scale with layouts to hide and to reveal parts of the images on the website.
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The fluidity that the design has is what making it user friendly, exquisite and accessible when compared to traditional websites. Users will be able to browse your page no matter what kind of environment they’re in hence, it significantly boosts the reach of your business website.
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Number 2. Consolidating business marketing efforts – as a matter of fact, Google and many other search engines are suggesting to use RWD. Google being the most well known search engine explained that responsive web design are a lot easier to crawl and favorably performs in search results.

Number 3. Cost effectiveness – when using either laptops or desktops, it is usually more expensive and/or a little bit inconvenient than using a smart device. These mobile devices are offering easy and quick access to information on the go. Therefore, for those who are spending little time in an office, responsive website designs are very cost effective.

Don’t wonder why RWD is constantly growing in popularity with all these benefits.